How We Transform Plain Hoodies into the Ultimate Marketing Item
By Pete Apo
Hoodies are everywhere. Kids, teens, and adults have grown to love the function, comfort, and style that even a plain hoodie offers. Hoodies offer warmth, convenience (thanks pocket!), and coziness thanks to being roomy, soft, and protective. As the result, they have never been more popular. So, why wouldn’t you want to capitalize on America’s love for hoodies by creating a walking advertising or marketing tool for your brand? If you haven’t yet taken advantage of the opportunity to market your business, event, nonprofit, or brand by transforming plain hoodies into custom apparel, now is the time.
Plain Hoodies Quickly Become Incredible Advertising Tools
Whether you want to raise awareness for your animal rescue non-profit, encourage others to join your community’s Turkey Trot 5K, or advertise your service, product, or company, a plain hoodie can quickly become your brand’s best marketing tool when you have it customized.
Options for transforming a plain hoodie into a walking billboard include:
- Screen Printing
Screen printing, also known as silk screen printing forces ink through a mesh screen to print your company name, logo, slogan, website, or message onto a plain hooded sweatshirt. Screen printing offers benefits such as affordability, quick turnarounds of your product, and the ability to print bold, bright logos, images, and vibrant images.
Both zippered and unzippered plain hoodies can be customized to your company, event, or organization with embroidery. Embroidery (stitching) offers benefits such as durability, and premium quality. Embroidery is a more expensive way to customize a plain sweatshirt, than screen printing, but the results are incredibly impressive.
- Heat Press
Heat press, AKA heat press vinyl, or vinyl heat transfer printing is often the most inexpensive way to customize a tee shirt, hat, sweatshirt, etc. Heat press items can also be turned around very quickly, so you’ll receive your order fast. There are much lower minimum quantities required than for embroidery or other types of apparel pressing. Heat transfer vinyl is not as long-lasting and is more prone to cracking and peeling over time.
Types of Hoodies that Can Be Customized
All types of plain hoodies can be customized to your liking. These include:
- Full zip hoodies
- Half zip hoodies
- Quarter zip hoodies
- No zip hoodies
- Adult size hoodies
- Child size hoodies
You do not need to provide the sweatshirt to be printed or embroidered. Top-reviewed apparel print companies provide a variety of styles, sizes, colors, and brands of plain hoodies for you. If you prefer a crewneck sweatshirt, snap sweatshirt, or a combination of different styles, you may opt for that route to give your customers, event attendees, volunteers, or employees the opportunity to select the style that best suits them.
Custom Apparel: Print, Embroidery, Heat Press for Advertising Your Event, Organization, or Business
Pete Apo is the owner of Impact Northwest located outside Eugene, Oregon in Creswell. He has over 17+ years experience in the garment and promotional item printing industry and is founder of the clothing and product line The Rusty Hawaiian. Impact Northwest is a provider of custom screen print, embroidery, dye sublimation and promotional items to Lane County and the surrounding communities.